Hey, my name is Surbhi Toshniwal. I grew up in Mumbai, India, came to the United States for my MBA, and now call the Bay Area home. Both places hold a special place in my heart.

Curiosity has always guided me. I began my career as a Chartered Accountant but soon realized I wanted to build and create, not just advise. That led me to grow two consumer brands into $10M+ businesses, handling everything from product to marketing and operations.

I like to think of myself as a creative operator with a finance brain—equally energized by spreadsheets and scrappy brainstorms. After Harvard Business School, I dove deeper into product and tech, most recently at a Series A AI startup in San Francisco.

What drives me? Tackling ambiguous zero-to-one challenges, building with scrappy energy, and thriving at the crossroads of business, product, and technology. I am happiest when I am learning fast and making things happen.

Outside work, I am a trained Bharatnatyam dancer (starting at age 4), a cultural explorer who has traveled to 20+ countries, and an art lover. Lately, I have been obsessed with matcha lattes.

Curious about what I’m reading? Find me on Goodreads.

Scroll down to see some of the brands I’ve had the joy of building.